A field experiment is a type of research study that is conducted outside of a laboratory or controlled setting, usually in a real-world environment. In a field experiment, researchers manipulate independent variables and observe the effects on dependent variables in a natural setting.
Field experiments are often favored by researchers because they allow for the study of behaviors and phenomena in a more naturalistic setting, which can lead to results that are more ecologically valid. Additionally, field experiments can provide insights into the impact of interventions or policies in real-world contexts.
However, conducting a field experiment can present challenges such as reduced control over variables, difficulty in replicating results, and ethical considerations. Researchers must carefully consider and address these challenges when designing and conducting a field experiment.
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